With its slim display (and multiple watch faces), the Luxe is to smartwatches what so-called ladies’ watches are to the generally larger gents’ ones. There have been a few exceptions (like Oppo’s Band Style), but at best, most trackers and smartwatches are gender-neutral (like the Apple Watch, which comes in two sizes) and at worst, totally designed for men (all those massive dial smartwatches, we are talking about you!).

From what we can see, the Luxe comes in a size and shape that is very reminiscent of a woman’s wristwatch as we said earlier, and with its stainless steel case seems closer to being like a piece of jewelry rather than a fitness tracker.Īnd honestly, it is about time a brand did something like this.įitness trackers and smartwatches by and large have been a “guy thing” in terms of design, with sharp lines, rugged textures, and often sizes that seem to have been more designed for male wrists than female ones. While it can still pass off as broadly gender-neutral with a plain strap, the gorjana for Fitbit Luxe Special Edition variant (a tie-up with the legendary jewelry brand) seems totally for women, as do many of the straps and accessories for the device. Even most of the sample images we got of the tracker seemed to be of women.

There is no gender reference in the press release of the Fitbit Luxe press release (though there is a mention of “an effortlessly chic bracelet design”) but a look at the product is enough to tell most people that this has been primarily designed for women.

And with its price of Rs 10,999, we suspect it challenges those oversized smartwatches in the same price zone from the likes of Amazfit, Realme, Xiaomi, and now OnePlus. Now, it is not as if Fitbit’s trackers have not been stylish in the past, but the latest one, the Luxe, is more bracelet than a tracker. Yes, the brand that is synonymous with fitness trackers – we are tired of hearing people asking for a Xiaomi Fitbit, a Realme Fitbit, and so on – is now upping the style ante with its latest product. Fitbit refers to it as a ” Fashion Forward Fitness and Wellness Tracker Designed to Support Your Holistic Health” but a glance at the Fitbit Luxe (the brand’s latest product) will remind you of a product that is immensely popular but has not been seen in the fitness tracker or smartwatch domain – a ladies’ wristwatch.

Fitbit luxe review