Never before has listening felt so completely personal to each and every user. The result is a delightful music-listening experience that is deeply personalized to each individual listener, yet at a scale that the world has not really seen. That’s because we have a bit of a secret sauce: We combine state-of-the-art technology with human passion and expertise. When we ask our listeners what they like most about Spotify, more than 81% cite our personalization. Ziad Sultan: Personalization is at the heart of what we do. Spotify boasts years of expertise in personalization.

Italiano, to better understand the synergy between the humans and technology that brought DJ to life. What went into building DJ? For the Record connected with some of the minds behind the new feature, including VP of Personalization Ziad Sultan, Head of Product Design for Personalization Emily Galloway, Product Director Zeena Qureshi, and Head of Global Hits J.J. With DJ, we’re reimagining how listeners hear and discover the music they love as the tool transforms Spotify from a music tool into a living, breathing, interactive music experience. A post shared by Spotify at Stream On, Spotify Co-President and Chief R&D Officer Gustav Söderström and Spotify Head of Cultural Partnerships Xavier “X” Jernigan, whose voice is the first model for DJ, got the chance to highlight the new feature even further.

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