This is a great way to increase engagement and interaction on your profile. You can also invite people to join your boards - which would make your board a 'group board' - if you want other contributors to add content they believe works with your board’s theme. You can have as many boards as you want, and they can be organized into themes, ideas, plans, or types of inspiration to make it easy for your audience to find the content they’re looking for. Boards save all of your Pins and distribute your content for your followers to explore. On Pinterest, you share content on Pinterest boards. Unlike Instagram, users can click-through live links. This makes Pinterest a uniquely strong place to distribute all types of content, including written blog content. Distribute your content.Ĩ5% of Pinners search for and prefer visual content. Here are a few benefits of using Pinterest for marketing. These strategies represent ways to add Pinterest to your greater marketing efforts. Drive website traffic and boost online sales.Now, let’s review some Pinterest marketing strategies to help you improve your influence and impact on your audience. Choosing a business account will allow you to gain access to Pinterest Analytics and other features including a visual search tool, a native video player, and the ability to run Pinterest ads if you choose - making the platform ideal for marketers.

It’s important to note there are personal and business accounts on Pinterest. Follow the boards of your friends and competitors, 'Like,' and comment on others’ Pins, re-Pin (or repost) content, and share links to your website and blog in your Pins. To make the most of the platform, upload your business’s content from your computer or mobile device, Pin content you find on the platform, and add content you find on the web using the Pinterest browser button.Įngagement is key. Once you sign up, you can begin sharing content and, therefore, social media marketing on the platform. If you haven't yet opened a Pinterest account, learn more about that process here. Users add, or Pin, their chosen content to boards with a common theme to keep it organized so other users can discover new content related to their interests. Pinterest is a social media platform in which users explore, share, and store visual content they find inspiring, helpful, or entertaining.

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